So here are a few tips to help you imbue your custom trade show display with the essence of your business.

Be true to yourself. You may have the most versatile vegetable peeler in the world, but fight the urge to try to be all things to all people. Focus your collateral material, your demos, and your talking points on what you do better than anyone. You’ll be surprised how many people are willing to change their demand around a well presented product with a clear purpose. In fact, people love learning about novel ways to solve familiar problems, which leads us to our next tip.

Show off something fresh and unique. No one stops at a custom trade show display looking for the coolest thing from last year. Your brand is a living thing and people want to see life and progression. This doesn’t mean you have to sit out the trade show just because you haven’t invented a new product in awhile. Repackage what you have. Show what else is so unique about it. Make a minor design change. Little Giant Ladders revitalized sales for their ladder systems by adding a couple little wheels to move their ladder more easily. You can reinvent your product in the visitor’s mind while maintaining your brands identity.

Sell a lifestyle, not just a product. This can be a challenge for a 10′ by 6′ custom exhibit design. But why is there such a big market for high powered blenders right now? Not because the concept of a blender is new. It’s because people love the idea of getting their nasty healthy leafy vegetables hidden in a delicious fruit smoothie. This idea is revolutionary. You’re not selling a blender, you’re pouring a refreshing 3-minute fitness smoothie down your customer’s throat — literally. Live demos are Blendtec’s bread and butter. The best way to tell about the greatness of your product is to show it in action. Your customers will identify your brand with how it changes their lives, not just your product. So make sure your booth staff has the pitch or demo down well enough that your product can sell itself.

This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most…

A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types.

This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most common objections, and how to handle them to close the sale.

Potential customers generally raise objections for three specific reasons. Two of these are easily handled. The third however, normally points to a fundamental breakdown in the sales process. All is not however lost, and while most of these can be overcome, it is important to understand why they arose, and ensure future sales do not fall into the same trap.

Sales objection Type 1 – Negotiation Tactics.

Assuming that your buyer fully appreciates the value that your product will bring them, some still need to get a “deal”. The range of people looking for a deal can be entrepreneurs, professional procurement and government departments.

You must get the customer to reiterate the value that they are getting first and foremost. This will strengthen your negotiating position. If it is confirmed that they really need this, and that they truly believe that you have the best solution for them, you must make a judgment call. This in effect means that you must also look at the lifetime value of the customer, and whether winning the immediate negotiation, could affect future relationships. Remember, we must always strive for a win-win scenario, since good customers become long-term partners!

If you feel you need to still do a deal, try and throw something into the deal that they need. Why – because a discount comes straight out of your profit. Giving them a value added service, not only costs less, but it gives them a deal, while making their life as a customer even better.

Sales objection Type 2 – Competitor Planted.

Very few sales professionals operate in a vacuum. They normally have to face competitors at many different stages in the sales cycle. The earlier you face them and help the customer reject them, the easier your job will become. Many top sales professionals, who know that their customers need to go out to tender, help the customers, write the Requests for Proposals (RFP). I always remind sales people that I work with – “if receiving an RFP is a surprise – losing it shouldn’t be!”

One of the competitive tactics, I teach, is to “Raise the Bar”. What this basically means is that if you’re neck and neck in a competitive bid, throw in some additional features or benefits, which the customer may need, that you know your competitor can’t deliver.

A great tactic, but what do you do if this happens to you? You need to test if this is a genuine requirement. You need to ask them how valuable to their business would having this requirement be. You also need to confirm whether or not it is a sale breaker. If it is, then either walk away, or see if you can match their need in a way that still benefits both parties.

Sales objection Type 3 – Genuine Concern, or an Expectation Gap.

The final type of objection arises normally due to a lack of qualification, or indeed not following an appropriate sales process. If at the close, a potential buyer is still not convinced, then either you have closed too early, or you have not addressed all their concerns.

At this stage, you need to find out exactly what the issue it is. It may be one of lack of authority – they can’t actually make a decision to purchase, or is could be because they have not matched the value your product can give them, with their needs and expectations.

Price should certainly not be an issue, if your customer appreciates the value of. the product or service. Size and financial viability also fall into this category, and there are a number of ways of turning. these around to appease the customer’s concern

The most common reason, and indeed the easiest to solve, is the “prove it” objection. Like all others, this should be confirmed as the last remaining question, by asking something like – “If we can do or show you that, will you go ahead”. A selection of proof points may be a pilot, a reference visit or maybe a factory tour if you manufacture your own products.

Visit our website (InfoCenter page) to read Part II.

In business, every contact with your customer is an opportunity for expanding and growing the relationship. A phone call is nice but sending a business greeting card means that effort and consideration was put into the relationship. A greeting card can be sent as a reminder for an event, upcoming meeting or simply a thank you note. With the highly competitive market that we have today, having a good rapport with your customers is a way of getting ahead of the competition.

There are a lot of reasons why businesses send greeting cards. You may want to attract new customers, enhance a current business relationship or show appreciation to those who have faithfully supported your business during the year. It is essential though to carefully design the card as a well-meant card can actually offend the recipient when it is not done properly. Choosing a poor design can also mean a lot of things to the people you want to impress. The recipient can take it as a sign that the business is not doing well or that they are not properly given the attention that they deserve.

To avoid any trouble in getting the list of the persons that you would send the card to, update your list of names and addresses from time to time. For certain, you would gain new clients throughout the year. As you gain new contacts take time to add them in your list. This way you won’t have a hard time addressing your greeting card or embarrass yourself by sending the card to the wrong person.

It is also better to sign each card personally and handwrite the address as well. This may sound a lot work for you but if the business and the relationship are worth it, so is the extra effort. Remember that this is your chance to connect with your customers on a personal level so make it work. As much as possible don’t also use computer generated labels as they may seem impersonal and make your greeting look like a mass mailing.

If you are sending the card in time for a special occasion or holiday, make sure to mail them ahead of time to make sure that they arrive on the dot. And the best way to avoid the last minute greeting rush is to have all your envelopes addressed a few days before actually sending them out. You can have all the time in the world for designing, decorating and signing your greeting cards so make an effort to create them as stunning and pleasing as possible to make the recipients feel that they are well valued and appreciated.

While surfing recently, I happened upon a site called the 1step system. Intrigued with both the product and the wealth building concepts, I signed up for the free teleseminar to learn more. The result?

It was the best 37 minutes I have ever spent on the phone!

For in that mere ½ hour, I discovered a powerful marketing system. A system that shows any marketer, no matter the skill level, how to utilize powerful, proven techniques to realize massive profits—with just a little effort.

The 1Step system offers a genuine opportunity for anyone to earn a substantial income marketing a product that millions of people need. The product is called The Ultimate Marketers’ Toolbox and is chock full of information that can help anyone to become a more successful marketer– on the internet and offline.

The business opportunity is based on the 2 up system, where you are only required to pass up your first 2 training sales to your sponsor. After that you’re in a position of pure profit. Because you get to keep $500 of every $597 sale. Yes. That’s right. You pocket an incredible 83% on every toolkit you sell. It really is that simple!

But it gets better.

As you become a Qualified Associate, you are entitled to collect on the first two sales from each person that you bring into your team. Now the power of leverage kicks into high gear! Not only do you make $500 per sale from your own efforts, but you also get paid on the efforts of others. Can you see the financial potential here? Its huge! To discover just how leverage can make you wealthy, click here: www.1step.go2it.ws and sign up for the free ½ hour teleseminar.

The beauty of the 1Step system is that the very materials you are offering to others are the ones that you will personally use to become a more effective marketer for your own products and services.

If you don’t wish to join 1Step as a Marketing Associate, but you recognize the tremendous value of this information, you can simply purchase the Ultimate Marketers Toolbox (as a customer) and start applying the powerful techniques to your business immediately.

The choice is yours.

Numerous studies have shown that the number one reason why most businesses fail is lack of marketing skill.

The bottom line is this:
In order to attract business, you must understand how to market effectively.

The Ultimate Marketers’ Toolbox contains everything you need to be a stellar marketer–57 audio CDS, video tutorials, software and 8 manuals. The extensive collection of materials provide hundreds of proven strategies for marketers of all levels—beginner to Pro.

The Ultimate Marketers Toolbox is a marketers’ dream come true!

So…what are you waiting for?

If you’re tired of not getting the results you desire…you owe it to yourself to check out 1step.

Curious?

Click on the link below for exciting details on both the product and the opportunity. www.1step.go2it.ws

To your massive success,

Julie Herckenrath

About the Author:
Julie Herckenrath is a marketer and freelance copy writer who specializes in writing targeted marketing copy for businesses.

http://julie.herckenrath.net

]]> http://www.workers-net.org/how-to-improve-your-marketing-for-massive-results/feed/ 0 http://www.workers-net.org/how-to-improve-an-existing-product/ http://www.workers-net.org/how-to-improve-an-existing-product/#comments Mon, 20 Feb 2012 13:15:01 +0000 admin http://www.workers-net.org/?p=70 You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better.

You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product.

Step #1: Bill Cosby, the famous entertainer, once said, “I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody.” He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.

Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.

Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses. Find out what your competition can’t, won’t or doesn’t really like to do and set about doing those very things yourself.

Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it won’t be any good, pricing too high will discourage them from buying it.

]]> http://www.workers-net.org/how-to-improve-an-existing-product/feed/ 0 http://www.workers-net.org/how-to-identify-good-ad-agencies/ http://www.workers-net.org/how-to-identify-good-ad-agencies/#comments Mon, 20 Feb 2012 13:14:25 +0000 admin http://www.workers-net.org/?p=68 There are 5 critical questions you need to ask to determine if an ad agency or marketing consultant that is likely to produce desired results or waste your money. Ask these 5 questions to save time, money and frustration.If you operate a small or mid-sized business, marketing is the fastest way to grow it by multiples. Done properly, it can empower any business to dominate their market space. Bar none!

If you agree, but don’t have the time or expertise to pull it off on your own, you might consider hiring a marketing consultant or ad agency to help you. But how do you tell who the experts are?

Ask these 5 questions knowing what answers to look for.

Q1 – “What System Do They Use To Create The Messaging For Your Ad?”

To entice you, ad agencies will showcase eye-catching marketing pieces they’ve done for other clients. Whether it’s print, radio, video or web design – for them, their end result is artistic design. These pieces may catch the eye but if the underlying strategy is wrong, they flop. Graphics must support the message – not the other way around. The real result is the number of leads generated, percentage converted to sales, and dollars that flow into your business. Don’t be fooled by glitz and glitter – marketing is science, not art. Ask what method they use to develop the message. If the answer is, “We ask the business owner”, walk away. That’s not a system.

Q2 – “Do They Know The Top-Ranked Customer Hot-Buttons For Your Business?”

Most ad agencies don’t understand what’s important to your customers. If they don’t know what drives prospects in your industry to buy from one provider instead of another, you can only expect dismal results.

Although too detailed for this article you can find your customer hot-buttons by going to our web site, click on “Industries Served” and then select your industry. They’re in priority sequence along with the marketing challenges you’re likely to face. Compare these answers with the marketing consultant you’re evaluating, then decide.

Q3 – “How Do They Measure The Effectiveness Of Your Ads?”

This is especially important if you’re running ads through different media. A great ad in the wrong place will produce dismal results. Suppose you’re running the same ad in 4 magazines and getting good call volume, you’ll probably continue running them, right? What if you learn that 80% of the calls are coming from one magazine? You’ll probably cancel the others and use the money for something else, right?

If you can’t measure it, you won’t know what works and what doesn’t. The only way to know is to have an “accountability tag” in each ad.

PS – Don’t let any marketing consultant fool you into believing that your receptionist will ask prospects which ad prompted them to call? When they’re busy they have no time to ask.

Q4 – “Do You Have A Program That Fits My Budget?”

Cost is always a factor. You’ll find that some ad agencies won’t return your call unless you are prepared to spend $15K to $20K for a monthly retainer. Look for ad agencies that have programs for small and mid-sized companies. In fact, depending on your management style, you might want to hire a marketing consultant that gives you the choice of a turnkey solution or a “shared effort” teaching and coaching program that encourages hands-on involvement on your part. It just depends on your business philosophy and budget.

Q5 – “How Long Before I See Results?”

Excellent results can’t be produced overnight, but seriously, should you have to wait 6 to 18 months just for the development phase of your marketing campaign? A typical ad agency can take this long or more. For small companies, this is too long a time period and it could actually be your death sentence. Expect some results within 60 days.

Summary

There is too much at stake to attempt “trial and error marketing” on your own. In this digital age you are better off working remotely with a marketing consultant who can pull it off than a local one that may not produce results.

Find an ad agency that can deliver the right marketing strategy the first time using a systematized development process. Be sure they use “accountability tags” so you’ll see exactly how effective (or ineffective) it is. If your budget is tight see if they have a program that allows you and your people to share some of the workload.

© FloodGate Marketing Inc. 2007

]]> http://www.workers-net.org/how-to-identify-good-ad-agencies/feed/ 0 http://www.workers-net.org/how-to-improve-your-profit-with-a-better-google-pagerank/ http://www.workers-net.org/how-to-improve-your-profit-with-a-better-google-pagerank/#comments Mon, 20 Feb 2012 13:13:40 +0000 admin http://www.workers-net.org/?p=66 Google’s page rank, which is Google’s business?, How to generate off-page criteria to gain a higher ranking..Every one with a business web site knows that the lifeblood of their business is the traffic that they can get to it, and that the Search Engines are a sure and economic way of getting it…

If…

Your web site shows among the first 20 or 30 results when someone looks at a Search Engine For the keywords of your web site.
Google is one of the biggest Search Engines (or the biggest) and that´s why Google is one of the most used ones.

If your web site has a big PageRank, that´s one of the easiest ways to reach the first places on a Google´s search, so many people think that what you should look for, is to have a BIG Google Page Rank.

And what is the PageRank?

PageRank it´s a measure of a site´s reputation according to the quality and quantity of it´s in pointing links.

How can you get in pointing links from the expert sites on your market?

You can do it with a link exchange campaign, but most of all you can achieve it:

Having good content!

So for the same keyword, the page with higher page rank will rank higher on the searches, and a page with higher page rank linking to your site, will help you more to get a better page rank for your site.

To determine the relevance of a web page, Google looks for keywords in various places of each web page, plus many other things and one of them is the PageRank, meaning that Google has a ranking where the best pages about each keyword have the bigger Page Rank.

So the marketers and search engine optimizers started to manipulate the keywords, in order to have a bigger page rank, and soon the Search Engines noticed it and started to counteract creating extremely sophisticated algorithms to evaluate each web site´s real page rank and banned the the cheater´s web sites.

And this is an endless dance, the search engine optimizers keep studying better ways to optimize the web pages, and the search engines keep evolving and creating evaluation methods that will tell them the truth about each web site´s content and value.

Many search engine optimizers will tell you that they know how Google evaluates the web site, but the real truth is that no one of them knows it! Maybe two or three people at Google really know it, and they will never tell it to any one because that will ruin their business.

And which is Google´s business?

Google´s business is to recognize what each web site is about and how good is at it, because they want to sell advertise, and they do it providing the best results on each search (including the page ads on the results). So their business is to provide targeted surfers to their advertisers.

People find that the results are really related with what they are looking for, they click over the URL (sometimes over the free ones and sometimes over the ads) and they keep on using Google as their favorite search engine.

To recognize what each web site is about and how good is at it sounds reasonable and easy for a human being, but it´s not easy at all for Google´s robots.

So Google creates algorithms to evaluate the sites and from time to time changes their algorithm in what it has being called “Google´s dance”. This “dance” of course irritates many people (the ones that try to discover what the algorithm is about) because when they get near to know how to artificially inflate a web page´s value, Google changes the relevancy criteria.

But the fact is that Google does the right thing. The want to be able to recognize what each web site is about and how good is at it, without mistaking good content web pages with well “optimized” web pages.

Search engines as Google need to recognize reality and to give the proper page rank to each web site, and how do they do it?

They check the on-page criteria and the off-page criteria…

* On-page criteria evaluates the content of a web page (keywords, title, meta tags, body, images, alt tags, etc.)
* Off-page criteria evaluates how the people react about it:

what URL gets the click
how much time people spends reading each web page
how many URL link to that page, and how relevant (how big is the PageRank) are the pages that link to it
etc.

And there´s only one way to generate off-page criteria: with good content!

It´s you who know your business, and you are the best suited to write your web site´s content and this is the basic idea.

1) Create web pages with excellent content about your topic. This will tell the search engine´s robot what your page is about.
2) Once you create a professionally designed web page as the ones that “How to Sell on the Web” helps you to create, don´t loose your time tweaking it to reach better places with the search engines, use your time to create more good content web pages. Keep on creating good content web pages until you have 20 or more.
3) Submit your web page to the search engines
4) Start a links exchange campaign. This will not only help you reach a higher pagerank but some search engines do not allow you to submit your web site to them and will only be able to find you through your inbound links

This plan works as a snowball…

* You write 20 or more good content web pages
* You exchange links with some good content web pages
* The search engines find that people is linking to your web pages and give you a page rank
* You write more good content web pages
* People find that your web site is a really good one and start asking you to exchange links
* Search engines find that you have more good inbound links and give you a higher pagerank for more of your easy to win keywords (without tweaking your pages)
* The higher pagerank gives you a better position on searches, this brings more visitors to your site, some of them buy your products or services and some others ask you to exchange links with them as the snowball keeps on rolling and growing you will get higher pagerank for your most competitive keywords too and without having to tweak your pages

Is this an easy and fast process?

It should be easy for you to write about your topic, but it might take months to get a decent pagerank. You will find yourself writing pages and exchanging links without noticing any results…

Don´t worry!

* Keep on building good content pages
* keep on looking for good inbound links
* Keep on building good content pages
* keep on looking for good inbound links

Don´t worry, persist…

And you will succeed for sure!

If you want an automate reciprocal link exchange program like the one I use to build my Easy Home Business Ideas site, you can download your free copy of from here: http://newsletter.easy-home-business.com/hts/zeus.html

And if you want to “Make Your Links Work” and grow your site to the first 3 % download this Google PageRank Profit free ebook:

http://value-exchange.sitesell.com/RB.html

Written by Dr. Roberto A. Bonomi

]]> http://www.workers-net.org/how-to-improve-your-profit-with-a-better-google-pagerank/feed/ 0 http://www.workers-net.org/how-to-increase-sales-and-profits-without-spending-a-cent/ http://www.workers-net.org/how-to-increase-sales-and-profits-without-spending-a-cent/#comments Mon, 20 Feb 2012 13:12:53 +0000 admin http://www.workers-net.org/?p=64 Increasing your sales is easy, but most people think you have to spend money to grow a business. Wrong! The easiest way to increase profits, grow your business and get more sales is something only 5% of people even know about, let alone use. Here’s the secret strategy I’ve used to double, triple and even quadruple sales in months, sometimes even weeks!

Ever heard of something called “conversion rate”. You may have but are you measuring it all the time, or are you just guessing what it might be?

If you don’t know what conversion rate means you’re missing out on the most powerful strategy there is in the world to increase sales, without spending a cent. Plus, by increasing your conversion rate your net profits always go up!

So what is conversion rate?

Conversion rate is the difference between how many call, walk in or contact your business and then how many of them end up buying. For example, if you had 10 phone calls to your business and you took their name and phone over time you simply track how many of them actually spent money with you. So if you have 3 people buy from you your conversion rate would be 30% or 3 out of 10.

This simple measurement is life changing for business owners when they see the power of it. If you don’t know your conversion rate and “guess” it’s about 50% I guarantee you’re wrong! Almost everyone thinks their conversion rate it higher than it actually is. The reason being is that the people you talk to that say they’ll come back and buy later or that sound like they are very interested in buying often don’t. But you don’t know that if you don’t measure all inquiries because you assume they have bought.

When you measure your conversion rate be prepared for a shock. I’ve worked with retailers who thought it was 75% and found it was 38%. I’ve worked with service businesses that thought it was 50% and we found it to be 13%.

They get a bit depressed when they realise its only 13%, but I get excited! That’s because it’s impossible to double 50% conversion rate, but with 13% you can triple it and still have room for improvement!

Did you know that increasing your conversion rate proportionally increases turnover and net profit? That means if you increase your conversion rate by 50% (e.g. from 24% to 36%) you have just increased your turnover by 50% as well! That’s because you get 50% more paying customers than you have right now. And you can increase your conversion rate, turnover and profit without spending a cent on advertising or promotion.

So how do you measure it? First of all you need 2 to 3 bits of information on every person who contacts your business. Things like their name, phone number and what their inquiry was about.

This then gives you information to refer back; to see how many people actually ended up buying that contacted your business. With your business it may take days before you can tally inquiries to customers. For some service businesses you may need to wait a month from the inquiry date to purchase due to the time it takes people to make a decision.

You’ll notice your conversion rate will be different for each of your staff. Why is that? Good question. But when you realise the difference you can do something about it, but until you have measured it how can you do anything about it?

So now, onto the magic question, How To Improve Your Conversion Rate!

There are at least 80 ways! Want to know the best ones? Here they are…

1. Learn DISC profiles. DISC profiling has to be the most unknown method of understanding people there is, yet in business it’s the most powerful tool you can learn and use. DISC is an insight into 4 major differences in people’s behaviour. When you learn DISC profiles you understand some people want to be friends with the person they buy from, while others find friendly sales people annoying and don’t buy from them. Some people (about 50%) make all sales decisions very quickly, usually on the spot. While 50% of people always want to think about it, usually over a day or two. DISC is something I teach to all my clients and all who learn it from me increase their sales (turnover and profit) by 20%-300% in weeks!

2. Offer guarantees in writing. Everyone has some level of apprehension about parting with money, so a guarantee helps to overcome that apprehension and helps people to make confident decisions. What can you guarantee in writing that you have not be offering now? What about not to leave a mess if you’re in a service business? What about being completely happy with your purchase of you will gladly allow refunds? Retailers often don’t want to refund so they scare away dozens of potential customers for the sake of a very few possibly wanting refunds. (To learn more about DISC see the article ‘How to Build Rapport in 7 Seconds’ by Tim Stokes at www.ezinearticles.com)

3. Make your business appear unique. This again is a powerful tool as when you “appear” unique or different you stop losing sales to price shoppers. It’s not hard to do, in fact when you use guarantees like those above it makes you very unique!

4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.

5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit “no thanks just looking”. That’s because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with “name speaking” you often get people who think you’re a dummy and respond with, “I’d like to talk to someone about…” In other words you can’t help me so can you get me someone who can. Try not using speaking and see what happens.

Are you starting to get the picture there are dozens of ways you to improve what you’re doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.

Working with business owner’s conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don’t know, but it’s massive!

I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.

If you don’t increase your conversion rate your marketing will rarely make you a good profit return, or enough to pay for itself with profit from the sales from the promotion. When you double conversion rates you double your turnover and advertising responses, so you can run your ads half as much saving you profit as well.

I’ll leave you with this thought… You can’t improve something if you haven’t measured it. Measuring is the secret to all of your success in business.

]]> http://www.workers-net.org/how-to-increase-sales-and-profits-without-spending-a-cent/feed/ 0 http://www.workers-net.org/how-to-increase-web-traffic-daily/ http://www.workers-net.org/how-to-increase-web-traffic-daily/#comments Mon, 20 Feb 2012 13:11:54 +0000 admin http://www.workers-net.org/?p=62 My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you.

I – Introduction
II – Web Directories
III – Search Engines – Rankings
III – Link ahoy!
IV – Messageboards and Forums
V – Conclusion

I – Introduction

The one thing that webmasters wish for is a steady flow of web traffic to their website.

My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you.

First and foremost, web traffic mainly comes from the following areas; in no particular order
1. Web Directories
2. Search Engines
3. Link ahoy!
4. Discussion Boards/Forums

We go into each of these in detail below.

Promoting your products and services can be done by means of having them announced on radios, television or have it printed. However not all businesses can hardly afford to have their products and services advertised on television and broadcasted on radios they go for print advertising. And among the most effective way of having them advertised is through the use of brochures.

Brochures are single or multi-sheet piece of paper that is easily handed to customers. They are simple yet encompassing quality impressive print that easily grabs customers’ attention. They are generally characterized as a handy material that can travel from one place to another. Its handiness had made it possible to have them easily distributed from one person to another and making them reach for different places. Usually making them more attractive and appealing they are designed to encompass color prints, quality papers and edifying information.

Making use of brochures particularly having them colored printed is quite expensive. But because of the innovations that technology had imparted you can lessen your brochure printing costs low. Mainly the following can be your guide on how to keep your brochure printing costs low.

1. Gather important printing tips from the expert.
Seeking for a professional help is not a bad sign that you don’t know how to handle you printing jobs but however having them there to guide you will give you more options on how to make your materials impressive yet an affordable one. The tips you have gathered from them can be your basis in creating your projects.

2. Make a layout plan.
Making a layout plan can effectively give your printers an idea on how they will work on with you materials. An effective layout plan can work out to make a smooth printing workflow and fast brochure printing service.

3. Know who your target audience and what is your purpose
Sometimes doing a campaign is hard for you might be able to distribute your materials to the wrong person or you may even come up with an excess prints. Knowing your audience and your purpose will yield to have an idea in mind on how your circulation and distribution process will be.

4. Going for wholesale or bulk printing
This method is among the simplest way of attaining to have your brochure printing costs low. This is because your printing projects are purchased in large number of prints in a single print run. Bulk printing and wholesale printing can help you lessen your printing costs because the inks and materials are economically used and thus reducing the risk of wasting your materials.

Generally the above mentioned can be your guide on how to make your brochure printing costs low. But, you have to keep in mind that lowering your printing cost does not necessarily means sacrificing the quality of material but rather is working hand in hand to produce quality brochure prints at affordable rates.

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